Lead nurturing is the process of establishing relationships with the leads, by listening to their requirements and answering their questions, at every stage of their buyer's journeys.
It is the best way to convert your prospects into customers
. In fact, it's the one of the most effective approaches that will work in this day and age.
As mentioned in the first section, the key to up your conversion is to consistently stay in touch with your users throughout their buyer's journeys, so that when the need arises, your product is the first to come up in their minds.
And Messenger bots perform those tasks effectively.
Your Messenger bots can feed multiple, small, easily digestible pieces of information, across regular intervals of time (say once every 2-3 days or once a month, depending on the nature of the business) thereby ensuring that your brand consistently stays on top of their minds
, and thus increasing your chances of showing up in front of the users at the perfect time.