ProChatCommerce

How to Create Fantastic Messenger Sales Experiences for E-commerce Businesses, Effortlessly

Qualify your audience, segment them, suggest relevant products, educate them proactively on a regular basis. And witness your sales conversions take off.
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Preface:
If you're new to the realm of Messenger bots, feel free to read this article on why Messenger bots are one of the best marketing tools, and then get back to this post. We'll wait.

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In this day and age, if you want to drive your sales through the roof, there's only one approach that's going to help you:

Sell less, and teach more.

The present-day customers are tech-savvy, well-informed, and are repulsed by pushy sales tactics. They won't buy something unless and until they are convinced that it solves their problem, fits their terms, and is sold by a brand they trust.

And education-based selling will help you do just that.

By sharing useful information with your prospects on a consistent basis, you will accomplish the following:

  • make your prospects more knowledgeable and help them to better understand the benefits that your product offers
  • build credibility and trust in their minds
  • effectively hand-hold them towards the ultimate goal of making them your customers

And Facebook Messenger bots are one of the best tools that can help you carry out education-based selling, with little effort from your side - by delivering easily-digestible pieces of information related to your product on a regular basis, on a channel they are most comfortable with.

How Messenger Bots Boost Your Sales Conversion Rate

When a prospect clicks a link to your chat bot on your website or clicks one of your corresponding Facebook ads, they'll be taken to Messenger, where they'll be greeted by your chat bot, using their name. Now the initial few questions posed by the chat bot will help in evaluating the user's interest level and in getting to know about their product preferences.

For example, if you're an e-commerce store that sells confectioneries, your bot can ask the user to click one of the multiple profiles — like Vegan, Gluten-Free, Dairy-Free, No Dietary Restrictions — and based on their choice, the bot will customize their subsequent experience.

Once the user clicks the first button provided by the chat bot and specifies their interests, the bot then begins to automatically share product suggestions and educational information related to the products and the problems they solve, on a regular basis.

This approach will help your users to build a relationship with your brand, to get to know about your products better and to make smarter purchase decisions.

Now let's take a look at the key aspects that you have to keep in mind, to create the best marketing and sales experience with Messenger bots.

(Note: We'll be particularly talking about chat bots that can be built with minimal effort and for free, thanks to ProChatCommerce.)
1. Start with a solid value proposition for your bot
The first step in every process out there, is to begin with a "Why?".

Why does your chat bot exist? Why should they subscribe to your bot? Why are you selling what you're selling? Why should people buy them and not a competitor's product? Why should they care?

Your bot's value proposition should answer all these questions in a single sentence.

And the key for a solid value proposition? Talking about the benefits, instead of the features. Talking about how your product will help the users in transforming into better versions of themselves.
Customers Don't Buy Products – They Buy Better Versions Of Themselves
Customers Don't Buy Products – They Buy Better Versions Of Themselves
For instance, if you're running an e-commerce store for summer dresses, your value proposition could be to help every woman look her best in summer.

If you have got a company that builds websites for small businesses, your value proposition could be to help those businesses display their products/services in a beautiful manner.

The value proposition of Go Alabama, one of our ProChatCommerce customers, is to help the Alabama Crimson Tide football fans to express their love for the team and to show that they belong to the community.

Your bot's marketing and sales strategies should be based on your value proposition, and are usually used as the main call-to-action statement at the beginning of your bot's conversation.

Make your bot with ProChatCommerce (it's free!)
2. Qualify and Segment Your Audience
The second question is "Who?".

As we had mentioned in our previous post, spray and pray marketing doesn't work anymore. And the only way forward is to carry out laser-focused and hyper-personalized sales activities.

So before going ahead with the marketing and sales messages, your chat bot has to first qualify the prospect (i.e., figure out if they match your customer persona) and then segment them based on their preferences.

Let's take a look at how one of our customers, Go Alabama's bot, does it:
Once the user clicks the "Show me" button (which qualifies the intent of the user), the bot asks them to choose between products for men and women. Based on their choice the bot adds the user to one of the two segments, thus determining its communication strategy thereafter.

Here's how, DJI's bot (also built on ProChatCommerce) segments its users based on their filmmaking goals (personal videos/professional filmmaking/for enterprises), and then suggests products that can help the users achieve those specific goals:
3. Show Relevant Product Details and Information
Time for the third question - "What?".

Once the bot qualifies and segments the user, it should then use those results to suggest products and share other types of content related to the particular segment of the audience. This, in turn, will ensure that the user receives only the most relevant information, and is consistently engaged by the bot.

You can see how Go Alabama's bot gives the details of its Women's Elephant Shoes once the user specifies their gender. Well, it doesn't stop there. When the user wants to know about the other products available, the bot ensures that it only displays products that will suit the user's segment.
Supercharge your business with Messenger bot
Subscribe to our Messenger account and learn how to build and convert your audience into sales without spending a dollar on ads
4. Schedule a List of Educational Content to Be Shared at Regular Intervals
The fourth step is to answer these questions - "How?" and "When?".

As you already know, the key objective of a chat bot is to stay on the top of the prospect's minds by keeping the conversation alive over an extended period of time. Which is why it's crucial that your bot has a predefined lineup of messages that it can share with the users at fixed time periods.

With ProChatCommerce, you can schedule a set of messages, which will be automatically sent to your bot subscribers at specific time intervals, like:

  • Once a day
  • Once a month
  • The next day after subscription, then after 2 days, 3 days, 10 days, and then once in every 2 weeks

Make your bot with ProChatCommerce (it's free)

Here're some of the scheduled messages sent by Go Alabama's Messenger bot:
5. Send Broadcast Messages
Now that you've built and onboarded your audience like a boss, you will have to keep sending them timely and helpful information related to your value proposition, to sustain their familiarity with your brand.

For example, Quuu (also our ProChatCommerce customer), helps businesses in crafting a perfect blog. And their Messenger bot reflects that value proposition, by regularly sharing great articles like the following with their bot subscribers:

  • "How to Become an Influencer in Any Industry"
  • "How to Create a Content Marketing Strategy"
  • "How to Convert Your Blog Posts into Sales"
  • "How to Come Up with Fresh Ideas for Social Media"

And you can do just that, by sending broadcast messages with just a few clicks on ProChatCommerce.
Broadcast Marketing Messages on Facebook Messenger Chat Bot
Note: As per Facebook's current policy, you're not allowed to send any form of promotional content if the user hasn't interacted with your bot at least once in the past 24 hours. You can, however, broadcast educational messages that share information related to various fields. And once the user interacts with one of those messages, you're allowed to promote your products.
What Are You Waiting For?
Nail your value proposition, qualify and segment your users, offer relevant product suggestions, and schedule informative pieces of content to keep in touch with them. That's all you need to do, to turn your Messenger bot into a powerful sales-machine.

And now you're all set to get your hands dirty. Sign up with ProChatCommerce and create your Messenger bot for free!
Ready to build compelling sales experiences with your Messenger chat bots?

Get a free ProChatCommerce tool to automate Messenger conversations and convert Facebook Messenger Ads into sales. → Learn more
Sadhana Balaji ProChatCommerce
Sadhana Balaji
ProChatCommerce team
Convert Messenger Ads into Sales
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More from ProChatCommerce Messenger Sales Blog
Supercharge your business with Messenger bot
Subscribe to our Messenger account and learn how to build and convert your audience into sales without spending a dollar on ads
Supercharge your business with Messenger
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