When a prospect clicks a link to your chat bot on your website or clicks one of your corresponding Facebook ads, they'll be taken to Messenger, where they'll be greeted by your chat bot, using their name
. Now the initial few questions posed by the chat bot will help in evaluating the user's interest level and in getting to know about their product preferences.
For example, if you're an e-commerce store that sells confectioneries, your bot can ask the user to click one of the multiple profiles — like Vegan, Gluten-Free, Dairy-Free, No Dietary Restrictions — and based on their choice, the bot will customize their subsequent experience.
Once the user clicks the first button provided by the chat bot and specifies their interests, the bot then begins to automatically share product suggestions and educational information related to the products and the problems they solve, on a regular basis.This approach will help your users to build a relationship with your brand, to get to know about your products better and to make smarter purchase decisions.
Now let's take a look at the key aspects that you have to keep in mind, to create the best marketing and sales experience with Messenger bots.
(Note: We'll be particularly talking about chat bots that can be built with minimal effort and for free, thanks to ProChatCommerce