3. Set up your Audience, Placements and Budget, and proceed to the Ad set up.
4. Enter your headline and text. Provide users with a reason to get in touch. Use a lead magnet (free eBook, spreadsheet, video etc) or a special offer.
5. In the "Call to action" dropdown choose "Send message".
6. At the last step (Message set up), enter a relevant text. This will be the first message users receive after they click the "Send message" button. It should be relevant to the offer you specified in the ads.