2. Show hyper-targeted ads to those users who will actually be interested in learning more about your brand and product(s)
. You can either specify the demographics of your target audience, or go for the Custom Audience option where you can upload a file with user data, create a list of people who've already visited your website, have taken a specific action in your app, or have engaged with your Facebook content. You also have the Lookalike Audience option, where you can target new people like the ones specified in the Custom Audience option.3. Have a straightforward CTA
, that clearly states that the user will be taken to their Messenger app, and not to your website. This way, the users will know what they're getting into, and won't abandon your bot.4. To widen your reach, run click to Messenger ads on Instagram and Facebook as well
(if your ad strategies of the channels align with each other). Also, if you're running ads on both these platforms, thanks to placement optimization
, Facebook will automatically choose ad placements that achieve the best results with the lowest CPA.