Let's go over the 9 Messenger bot promotion ideas once again: your Facebook and Instagram pages, Facebook and Instagram ads, Messenger Discover tab, other social media channels and groups, your website and blog, influencer marketing, newsletters and email broadcasts, and finally, scannable Messenger Codes.
There's no one-size-fits-all approach. The channels and tactics that might be perfect for a software vendor might not make sense for a florist.
Pick the ones that best suit your business and your target audience. And whatever the approach, just keep this in mind - ensure that the CTA aligns with your Messenger bot's value proposition.
This way, the users will know what they are signing up for and don't abandon your bot midway. Consequently, you can qualify the intent of your bot users, and also nail your retention goals.